Optimise for quality, not just volume.
Don't just count calls - understand them. AI Call Insights automatically transcribes, summarises, and intent-tags every conversation, giving you the power to prove lead quality and train your ad platforms on actual revenue.
The Attribution Reality
The "Quality Gap" in Attribution
Reporting on raw call volume hides the truth.
The Trap
"100 calls" looks great on a report, but 30% are spam or hang-ups that shouldn't count as conversions.
The Fix
AI automatically filters out spam, wrong numbers, and short calls. Train your ad platforms on the 50% of calls that are real qualified leads.
Three Powerful Layers
How it works
From raw audio to actionable intelligence in seconds.
Transcribe & Summarise
Stop listening to hours of audio. Get instant visibility into what happened on the phone.
"Customer inquired about pricing for commercial service"
"Agent provided quote and addressed objections"
"Appointment scheduled for site inspection"
Auto-Tagging
Apply intent tags based on conversation content - no manual listening required.
Actionable Data
Turn insights into optimisation power - feed the algorithm what it needs to drive more revenue.
Strategic Advantages
What This Unlocks
Transform how you prove value, optimise campaigns, and make data-driven decisions.
Prove Lead Quality
Show stakeholders the "Qualified Lead" report with summaries and transcripts. Turn subjective opinions into objective evidence.
Train the Algorithm
Feed your ad platforms better data. By optimising for "Qualified Leads" instead of generic calls, you lower CPA and increase revenue.
Save Hours of Time
No more manual call listening. Scan the summaries in minutes to review your sales team performance or spot trends.
Privacy First
We analyse the call for business insights without retaining sensitive PII in your analytics platforms - compliant and trustworthy.
Real-World Impact
How AI Call Insights Changed Everything
The Frustration
A roofing client was ready to churn. "Your ads are bringing calls, but they're all tire-kickers asking for quotes."
The AI Insight
We turned on AI Insights. The data was clear: "Emergency repair" calls converted at 60%, while "quote" calls converted at just 8%.
The Pivot
We shifted budget to high-intent keywords. The result? Cost per lead dropped 40% and booked jobs tripled.
FAQ
Got Questions?
The specifics on transcription accuracy, privacy, and custom training.
How accurate is AI intent tagging?
Our AI models are trained specifically for Australian English and business contexts, achieving 85-92% accuracy on initial classification. Agencies can review and override any intent tag, and the system learns from corrections to improve over time.
Can I customise the intent tags?
Yes! While we provide common intent tags like "Qualified Lead," "Appointment Booked," and "Support Request," you can define custom intent tags specific to your client's business (e.g., "Hot Lead - Emergency" or "Quote Request - Commercial").
What happens to sensitive customer data?
Privacy is paramount. Transcripts and summaries are processed with PII redaction. We extract business insights (lead quality, intent signals) without exposing customer details to third-party analytics platforms. Full recordings are stored securely and only accessible to authorized users.
Does this work with Google Ads Smart Bidding?
Absolutely. By pushing AI intent-tagged conversions as distinct conversion actions, Smart Bidding can optimise separately for "Qualified Leads" vs. "All Calls." This dramatically improves campaign performance by training the algorithm on quality, not just volume.
How long does processing take?
Transcription and initial intent tagging happens within 60-90 seconds of the call ending. Summaries are available immediately after transcription completes - fast enough to take action while the lead is still hot.
Can I integrate with my existing tools?
Yes! AI Call Insights integrates seamlessly with Google Ads, Google Analytics, Meta Ads, CRM systems via Zapier, and webhooks. Push qualified lead data wherever you need it to power your marketing stack.
Ready to upgrade your reporting?
Start proving the true value of your campaigns. Join agencies using AI to optimise for quality and defend their results.