The Complete Call Tracking Toolkit.
We didn't just build call tracking. We built a complete telephony stack designed to capture, verify, and route every single lead.
The Attribution Engine You Need.
Stop guessing which ads make the phone ring. Get granular, session-level data for every conversation.
Dynamic Number Insertion (DNI)
Our lightweight script automatically swaps the phone number on your website based on the visitor's source.
Session-Level Accuracy
Link calls to specific sessions with Landing Page, Referrer, and Device.
Campaign Granularity
See down to UTM Campaign, Term, and Content.
Install in Minutes
One script tag. Works with any website platform.
"Glass Box" Attribution
No black boxes. We show you exactly why a call was attributed to a source, with full transparency and debuggability.
Confidence Scores
Flag attribution as "High", "Medium", or "Low" confidence.
Debuggable Logs
See raw gclid, timestamp, and session data for every match.
Alternate Candidates
See other possible matches when attribution is ambiguous.
Google Ads Integration
Push phone conversions directly into Google Ads to optimise for revenue, not just clicks. Teach the algorithm to find quality leads.
GCLID Capture
100% accuracy - no fuzzy matching, no guesswork.
Verified Leads Only
Train the algorithm on real conversations, not spam.
AI Call Insights
Optimise for Quality, not just Volume.
Volume is vanity; quality is sanity. AI Call Insights classify recorded calls so you can prove lead quality and optimise for revenue.
Auto-Labelling
Automatically tag calls as "Qualified Lead", "Appointment Booked", "Support", or "Spam" based on conversation content.
Smart Summaries
Get a 3-bullet executive summary of every call (e.g., "Customer asked about pricing, agent handled objection, appointment booked").
Outcome Optimisation
Push only "Qualified" calls to Google Ads to train the algorithm on value, not just volume. Stop wasting spend on spam.
Never Let a Lead Hit a Dead End.
Build call flows in Flow, our no-code routing builder, and set one as any tracking site's call handler. Ensure every lead gets answered.
Smart Routing
Build sophisticated call flows in minutes with Flow, then point your tracking numbers at them.
Time of Day Routing
A Time and Day step routes to the after-hours team automatically. Match actual operating hours.
IVR Menus
A Menu step: press 1 for Sales, 2 for Support. Give callers choice without complexity.
Failover Protection
If line A is busy, ring line B. If line B is busy, take a voicemail. Never miss a lead.
No-Code Builder
Flow is a drag-and-drop builder for routing logic. Build in minutes, not hours.
Missed Call Rescue
A missed call is a missed opportunity. We make sure no lead slips through the cracks.
Daily Missed-Call Report
Every morning, an email lists yesterday's missed calls by source and campaign so someone calls them back.
Voicemail-to-Email
A Flow Voicemail step delivers the message by email or SMS, with a free transcript. Read instead of listen.
Missed-Call Reporting
See the answer rate on every site overview, list unanswered calls in one click, and chart missed calls by day in Explore.
CRM Follow-Up
With HubSpot connected, a missed call is logged on the contact, with an optional follow-up task due within the hour.
Reporting & Insights
Prove Your Value Every Single Month.
Reports that drive action. Insights that empower optimisation decisions.
Total Calls
Answer Rate
Qualified
The ROI Story
Beautiful, automated email reports that highlight Total Calls, Answer Rate, and Top Campaigns.
Call Recording
The ultimate truth serum. Listen to calls to review lead quality and improve sales performance. AU-standard compliance included.
Searchable Call Log
The ultimate source of truth. Filter by date, campaign, or answer status. Play back recordings with one click. Export to CSV for deep analysis.
Technical Essentials Built In.
Enterprise-grade infrastructure with the features you need to stay professional and reliable.
Local AU Numbers
Instantly provision numbers in every major capital city area code. Look local in any Australian market.
1300 / 1800 Numbers
National presence for national brands. We absorb the $75 carrier connection fee.
Zapier Integration
Connect phone leads to 5,000+ apps with zero code. Create tickets, add rows, notify teams - automatically.
Google Analytics Events
Server-side phone_call events sent directly to Google Analytics 4 for every qualifying call. See phone leads alongside web conversions.
See the platform in action.
Book a demo with our team and discover how Call Tracking can transform your marketing performance.