Count new patients, not phone calls
Your ad platform counts every call the same way — a new patient booking an implant consult and an existing patient moving a cleaning. Only one of those is worth acquiring. We tell them apart.
"dental implants near me"
Routed to Front desk · main clinic
Outcome
Appointment booked · conversion synced
The problem
What practices are missing.
New and existing patients are counted the same
A practice that already has three thousand patients gets a steady stream of reschedules, billing questions and results calls. Feed all of that to Google as conversions and you teach it to chase people you already have.
Recording health conversations carries obligations
Patient calls contain health information. Recording them without the right consent handling is a genuine risk, which is why many practices simply never record — and then have no idea what happens at the front desk.
The front desk is the conversion point
Marketing gets the phone to ring. Whether it becomes a booking depends on a thirty second conversation at reception, at the exact moment three people are waiting to check out.
On every call
The signals that matter in your industry.
Generic call tracking gives you a number and a duration. We capture the things a practice would actually ask about a call.
New vs existing patient
Separated automatically so acquisition is measured on its own.
Appointment outcome
Booked, reschedule, cancellation or general enquiry.
Service line
Which treatment or practitioner the caller asked for.
Clinic location
Attribution per site for practices running more than one room.
What you get
Built around how you actually work.
Recording controls built for health
Consent announcements, per-number recording switches, and the ability to run attribution with recording off entirely.
New-patient tagging
Only genuine new-patient bookings get pushed to Google Ads and Meta as conversions, so bidding optimises toward growth rather than admin.
Booking rate by campaign
See how many calls each campaign produced and how many of those actually became appointments — the difference is usually where the budget should move.
Multi-location attribution
Group practices see performance per clinic, with a roll-up for whoever owns the marketing budget.
Questions
Things practices ask us.
Is call recording legal for a medical practice in Australia?
Recording law varies by state and health information carries extra obligations under the Privacy Act. We publish a plain-English guide to Australian recording law, and the platform supports consent announcements and per-number recording controls so you can configure it to your obligations.
Can we use call tracking without recording anything?
Yes. Attribution, new-patient tagging and conversion sync all work from call metadata. Recording and transcription are separate features you can leave switched off.
Does this work with our practice management software?
Call events can be pushed through to other systems via our integrations and Zapier. Talk to us about your specific PMS and we will tell you honestly whether it is a clean fit.
Related use cases
Multi-location Brands
Centralised reporting with location-level attribution, so the outliers surface instead of averaging away.
Local Services
Separate Business Profile, Maps and directory calls from everything else, and hold each renewal to its numbers.
Legal & Professional
Tie each enquiry to a practice area and a value, so bidding chases the matters worth having.
Ready to prove your phone leads?
See what Enfonica Call Tracking looks like for health & dental.