One dashboard for every location
Head office sees national spend. Each site sees its own phone. Nobody sees both at once — which is how an underperforming location hides inside the network average for a year.
"[brand] near me"
Routed to Nearest location · geo-routed
Outcome
Attributed to site and to campaign
The problem
What multi-location brands are missing.
The network average hides the outliers
A group of twenty sites reports one blended answer rate. Three of those sites are losing a third of their calls, and the average is comfortable enough that nobody looks.
National spend, local phones
The campaign is bought centrally and the call lands on a local handset. Without location-level attribution, the two halves of that story never meet.
Budget follows revenue, not conversion
Locations that already do well get more spend. The site that converts calls best but sits in a smaller market stays invisible.
On every call
The signals that matter in your industry.
Generic call tracking gives you a number and a duration. We capture the things a multi-location brand would actually ask about a call.
Location-level attribution
Every call tied to the site that received it and the campaign that caused it.
Answer rate per site
Ranked, so the outliers surface immediately.
Campaign to location mapping
Which national campaigns feed which markets.
Cross-site comparison
Like-for-like benchmarking across the network.
What you get
Built around how you actually work.
Roll-up and drill-down
One view for the person who owns the budget, and a filtered view for each site manager, from the same data.
Location performance league table
Answer rate, booking rate and cost per lead ranked across sites so support goes where it is needed.
Centralised campaign management
Run and measure national campaigns without losing which location the leads actually landed in.
Geo-routing
Send callers to the nearest site automatically based on where they are calling from.
Questions
Things multi-location brands ask us.
How is this different to your Franchise use case?
This page is for networks you own and operate directly, where one team controls the budget and the phones. Franchise covers the harder case where locations are independently owned, contribute to a marketing fund and need to be convinced the spend works.
Can each site see only its own numbers?
Yes. Access is scoped per location, with a roll-up for head office.
How many locations can this handle?
The platform runs on Enfonica carrier infrastructure and is built for networks in the hundreds of sites. Talk to us about your specific scale.
Related use cases
Franchise
Territory routing, per-franchisee scorecards and marketing-fund reporting franchisees will actually believe.
Health & Dental
Separate new patient bookings from admin calls, with recording controls built for health information.
Local Services
Separate Business Profile, Maps and directory calls from everything else, and hold each renewal to its numbers.
Ready to prove your phone leads?
See what Enfonica Call Tracking looks like for multi-location brands.