Find out what your directory spend does
Google Business Profile, Maps, directories, organic and paid all ring the same phone. When the invoice arrives from a directory, you have no way to argue with it. We give you the receipts.
Maps · call button
Routed to Main line
Outcome
Attributed to GBP, not paid search
The problem
What local businesses are missing.
Everything rings the same number
Your Business Profile, three directories, your website and your paid ads all list one phone number. The call comes in and the source dies at that moment.
Click-to-call leaves no trail
On mobile, a tap on the call button in Maps never loads your website. There is no session, no form, and nothing for analytics to attribute.
Directory invoices arrive without proof
You are asked to renew based on impressions and clicks. Nobody can tell you how many of those became a phone call, let alone a customer.
On every call
The signals that matter in your industry.
Generic call tracking gives you a number and a duration. We capture the things a local business would actually ask about a call.
Google Business Profile calls
Maps and the call button tracked as their own source.
Directory attribution
A separate number per directory, so renewals become a data decision.
Suburb-level demand
Where calls actually come from, versus where you advertise.
Out-of-hours misses
Demand arriving while the phone is unattended.
What you get
Built around how you actually work.
Google Business Profile tracking
A dedicated tracked number on your profile separates Maps and local pack calls from everything else you run.
One number per directory
Give each listing its own number and let the next renewal conversation be about calls delivered rather than impressions served.
Mobile click-to-call attribution
Capture the taps that never reach your website, which on local search is most of them.
Local keyword insight
See which suburb and service phrases generate calls, and shape your local pages around what actually rings.
Questions
Things local businesses ask us.
Will a tracking number hurt my local SEO or NAP consistency?
Google supports a tracking number on a Business Profile as long as your real number remains the primary. We set it up that way, so your NAP consistency is preserved.
How many numbers do I need?
Usually one per source you want to hold accountable — Business Profile, each paid directory, and a pool for your website. Most local businesses start with a handful.
Do calls still reach my normal phone?
Yes. Tracking numbers forward to whatever you use today. Callers never know the difference.
Related use cases
Trades & Home Services
Never miss another job. Track which ads drive calls, catch the ones you miss, and optimise for booked work instead of raw volume.
Franchise
Territory routing, per-franchisee scorecards and marketing-fund reporting franchisees will actually believe.
Multi-location Brands
Centralised reporting with location-level attribution, so the outliers surface instead of averaging away.
Ready to prove your phone leads?
See what Enfonica Call Tracking looks like for local services.