Are missed calls sent to Google Ads and Google Analytics?

Which integrations get missed calls?

Whatever you choose, every call, answered or not, is in the tracking site's Tracked calls and in its reports.

Why aren't they sent by default?

Google Ads, GA4 and Meta Ads each have a minimum call duration, 60 seconds by default. It counts the time after the call is answered, so a missed call never meets it. That keeps the ad platforms counting real conversations, which is what they optimise your campaigns towards.

How do you include them?

In the Enfonica Console, go to the tracking site's Integrations, select Configure on the integration's card, and set Minimum call duration (seconds) to 0. Every call is then sent, including missed calls.

Some calls still aren't sent at 0:

• Google Ads still needs the caller to have clicked a Google ad, and Meta Ads needs a click on a Meta ad.
• If you set labels a call must have, they still apply. A missed call is usually not recorded, so it has no labels and isn't sent.

Think about what the missed calls do to your numbers first. In Google Ads, every missed call from an ad click becomes a conversion, and campaigns that bid for conversions then aim for more of them.