Catch missed calls

A missed call is a lead the business paid for and didn't answer. Call Tracking shows missed calls in every report and gives three ways to act on them.

See missed calls

• The site Overview shows % not answered for the last 7 days against the previous 7. See Read the site overview.
• In Tracked calls, add a filter on the outcome to list calls that were not answered, busy, rejected or failed. See Review tracked calls.
• In Explore, chart the percentage of calls not answered by day to find gaps in cover. See Build custom reports with Explore.

Send a daily missed-call email

The daily missed-call report lists yesterday's missed calls by source and campaign so someone at the business can call back. Add the business's contact as a recipient. See Schedule email reports.

Log missed calls in HubSpot with a follow-up task

With the HubSpot integration, missed calls are logged on the caller's contact with the outcome No answer, and Create a follow-up task creates a high-priority task for the contact's owner, due in one hour. See Log calls in HubSpot.

Stop missing them

Use a Flow as the handler to ring a backup number when the first doesn't answer, and to take a voicemail that is emailed to the business with a transcript. See Business hours, failover and voicemail with Flow.

Missed calls and integrations

Missed calls aren't sent to Google Ads, Google Analytics 4 or Meta Ads unless you set the integration's minimum call duration to 0. They are sent to HubSpot when Log missed calls is on, and always to Zapier. See Integrations overview.

Having trouble? See Are missed calls sent to Google Ads and Google Analytics? in the Help Center.