Tell sales, service and parts apart
A dealership switchboard takes sales enquiries, service bookings, parts questions and finance calls on one set of numbers. Your ad platform sees one undifferentiated blob. We split it by department, model and campaign.
"used hilux brisbane"
Routed to Used car sales
Outcome
Enquiry synced to Google Ads & CRM
The problem
What dealerships are missing.
One switchboard, four businesses
Sales, service, parts and finance have different margins, different campaigns and different owners. They share a phone system, so campaign reporting treats them as one pool and none of the four gets a straight answer.
Your highest-intent leads are your least measured
Someone who rings about a specific vehicle has already done the research. That call is worth far more than a form fill, and it is the one channel most dealer reporting cannot trace back to a campaign.
IVR menus break campaign traffic
"Press 1 for service, 2 for parts, 3 for sales" is a reasonable default for the switchboard and a poor experience for someone who just clicked a targeted ad for a specific car. Tracked numbers let campaign callers skip the menu entirely.
Missed calls are expensive here
A dealership handles high call volumes across long trading hours. Calls that ring out during a Saturday rush do not usually come back — the caller rings the next dealer instead.
On every call
The signals that matter in your industry.
Generic call tracking gives you a number and a duration. We capture the things a dealership would actually ask about a call.
Department
Sales, service, parts or finance, tagged from the conversation.
Model and stock interest
The vehicle the caller actually asked about.
Test drive or booking
The outcome that matters, captured as the conversion.
Campaign and keyword
Right down to the stocklist page and the gclid.
What you get
Built around how you actually work.
Department-level attribution
Sales, service and parts reported separately, so the service marketing budget is judged on service bookings rather than on total switchboard volume.
Model-level insight
AI transcripts surface which vehicles callers are asking about, giving you demand signal from the phone as well as from your stocklist analytics.
Straight-through routing for campaign callers
Callers arriving from a campaign land on the right desk without an IVR menu, while the general switchboard keeps working the way it does now.
Missed-call recovery
Instant alerts and a queue of unanswered enquiries with the campaign attached, so a Saturday ring-out becomes a Monday callback rather than a lost sale.
Questions
Things dealerships ask us.
Does this replace our phone system?
No. Tracking numbers sit in front of whatever you run today and forward through to it. The switchboard, the DMS and the desk phones stay as they are.
Can it integrate with our CRM or DMS?
Call events push out through our integrations and Zapier. Tell us which system you run and we will be straight with you about how clean the fit is.
We are a dealer group with several rooftops. Does that work?
Yes. Each rooftop reports separately with a group roll-up, the same way our multi-location setup works.
Can we track calls from carsales and other marketplaces?
Yes, by giving each marketplace listing source its own tracked number, so you can compare marketplace spend against your own campaigns on equal terms.
Related use cases
Multi-location Brands
Centralised reporting with location-level attribution, so the outliers surface instead of averaging away.
Franchise
Territory routing, per-franchisee scorecards and marketing-fund reporting franchisees will actually believe.
Local Services
Separate Business Profile, Maps and directory calls from everything else, and hold each renewal to its numbers.
Ready to prove your phone leads?
See what Enfonica Call Tracking looks like for automotive.