Show franchisees the fund works
Every franchisee pays into the national marketing fund, and every franchisee wants to know what it bought them. Call-level attribution turns that argument into a report — per territory, per month, per campaign.
Brand awareness · QLD
Routed to Franchisee 022 · postcode 4051
Outcome
Credited to the fund and the territory
The problem
What franchise networks are missing.
Franchisees do not believe the marketing fund works
It is the single most common friction in a franchise network. Head office reports impressions and reach; the franchisee looks at their own phone and is not convinced. Neither side has the data to settle it.
Leads land in the wrong territory
A caller from one postcode reaches a franchisee two suburbs over. It is a territory dispute, an unhappy customer and a lost job, and it usually surfaces as a complaint rather than as data.
Head office cannot see how calls are handled
The brand pays to make the phone ring. What happens next — how fast it is answered, whether it is answered at all, whether the caller gets brand-standard service — happens inside a business you do not operate.
On every call
The signals that matter in your industry.
Generic call tracking gives you a number and a duration. We capture the things a franchise network would actually ask about a call.
Territory routing
Callers routed to the nearest franchisee automatically, or by a postcode they key in.
Fund attribution
Which national campaign produced each local call.
Franchisee response
Answer rate, speed to answer and missed calls, per location.
Brand standards
Optional call review against the standard the brand expects.
What you get
Built around how you actually work.
Marketing-fund reporting franchisees trust
A per-territory statement showing calls delivered, campaigns responsible and what happened to each one. The conversation stops being about faith and starts being about numbers.
Postcode and geo territory routing
Route callers to the nearest franchisee automatically, within a distance you set, or ask them to key in a postcode. Either way the right franchisee gets the call the first time and territory disputes stop being anecdotal.
Per-franchisee scorecards
Benchmark every location on answer rate and booking rate. Underperformance becomes visible and coachable rather than a mystery.
Scoped access and direct billing
Franchisees see their own territory and nothing else. Where it suits the network, franchisees can be billed directly so head office is not running a phone-bill business.
Questions
Things franchise networks ask us.
Can franchisees see only their own data?
Yes. Access is scoped per territory, so a franchisee sees their calls and their performance, while head office sees the whole network.
Can franchisees be billed directly?
Yes. Direct billing means head office does not have to collect and re-invoice phone charges across the network. See our guide to client-direct billing for how it works.
Does this work with our existing 1300 number?
Yes. A national 1300 can sit in front of territory routing, so the brand keeps one number publicly while calls are split to the right franchisee behind it.
How is this different to Multi-location Brands?
Multi-location covers networks you own and operate. Franchise adds the parts that only matter when locations are independently owned: fund accountability, territory rights, scoped access and direct billing.
Related use cases
Multi-location Brands
Centralised reporting with location-level attribution, so the outliers surface instead of averaging away.
Local Services
Separate Business Profile, Maps and directory calls from everything else, and hold each renewal to its numbers.
Automotive
Split the switchboard by department, model and campaign — and recover the calls that ring out on a Saturday.
Ready to prove your phone leads?
See what Enfonica Call Tracking looks like for franchise.