Know which ads book real jobs
You are on the tools, not at a desk. Every call that rings out is a job someone else booked. We tell you which campaign paid for the call, whether anyone answered, and whether it turned into work.
"emergency plumber brisbane"
Routed to On-call mobile · after hours
Outcome
Job booked · pushed to Google Ads
The problem
What trades businesses are missing.
A missed call is a lost job
When you are under a house or up a ladder, the phone rings out. It rarely rings twice — the next name in the search results answers instead. Most trades have no idea how many jobs they lose this way, or which campaigns they lost them from.
Quotes and jobs look identical in Google Ads
Your ad platform counts a call. It cannot tell a booked emergency callout from someone ringing four trades for a price. Optimise on raw call volume and the algorithm learns to find you tyre-kickers.
Demand moves with the weather
Burst pipes in winter, split systems in summer, storm damage overnight. Spend needs to follow demand, but without call-level attribution you are shifting budget on a hunch.
On every call
The signals that matter in your industry.
Generic call tracking gives you a number and a duration. We capture the things a trades business would actually ask about a call.
Emergency vs scheduled
After-hours calls and urgent language flagged automatically.
Service area
Suburb and job type inferred from the landing page and the conversation.
Quote vs booked job
Tagged from the call itself, not guessed from duration.
Missed and unanswered
Every ring-out tied back to the campaign that paid for it.
What you get
Built around how you actually work.
Separate job bookings from price shoppers
AI tags each call as a booked job, a quote request or a nuisance call, so you can push only real work back to Google Ads as a conversion.
Missed-call alerts that reach the van
An SMS the moment a tracked call goes unanswered, with the number and the campaign, so you can ring back before they call the next trade.
Seasonal campaign optimisation
Compare cost per booked job across months and services, so the aircon budget lifts before summer instead of after it.
Built for click-to-call
Most trade searches happen on a phone and never load a second page. We attribute the tap on the call button, not just form fills.
Questions
Things trades businesses ask us.
Do I have to change my website?
One snippet, usually through Google Tag Manager. Your number swaps automatically based on where the visitor came from — nothing else on the site changes.
Can I keep my existing business number?
Yes. Tracking numbers sit in front of your real number. Calls forward straight through to the same phone you use now, and your number stays on your van and your invoices.
What happens if I miss a call?
You get an instant alert with the caller ID and the campaign that drove it. The missed call is still recorded as an attributed lead, so your reporting reflects demand rather than only the calls you managed to catch.
Related use cases
Local Services
Separate Business Profile, Maps and directory calls from everything else, and hold each renewal to its numbers.
Franchise
Territory routing, per-franchisee scorecards and marketing-fund reporting franchisees will actually believe.
Multi-location Brands
Centralised reporting with location-level attribution, so the outliers surface instead of averaging away.
Ready to prove your phone leads?
See what Enfonica Call Tracking looks like for trades & home services.