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Schedule email reports

Email reports send a summary of a tracking site's calls on a schedule. Add recipients to turn a report on; remove them to turn it off.

Reports

Report When it is sent What it contains
Weekly performance Monday morning, for the previous Monday to Sunday Total calls, connected calls, qualified leads (calls connected for 60 seconds or more), missed calls, answer rate and average duration, each with the change from the previous week; the attribution confidence mix; the label mix when Call Insights is on; the top sources and campaigns; how many calls were sent to Google Ads, Google Analytics 4 and Zapier; a link to the call log.
Monthly performance The first day of the month, for the previous calendar month The same as the weekly report, for the month.
Daily missed calls Each morning, for the previous day The number of missed calls with the change from the day before, broken down by source and campaign, so someone can follow up.

Periods use the site's time zone, which is Australia/Sydney unless Enfonica support has changed it.

Reports come from notifications@calltracking.au. When the site is managed by an agency, replies go to the agency and the agency's logo appears in the email.

Add recipients

  1. In the Enfonica Console, open the tracking site and click Email reports.
  2. On the report's card, enter an email address and click Add. Repeat for each recipient, up to 10 per report.
  3. Click Save Changes.

The card shows On and the number of recipients. A new recipient may receive the most recent completed period's report soon after being added.

Remove recipients

  1. Click Remove recipient next to the address.
  2. Click Save Changes.

A report with no recipients shows Off and isn't sent.

The email reports page with recipients on each report

Who to send them to

  • Weekly to the agency account manager and the client's marketing contact.
  • Monthly to the client's decision maker.
  • Daily missed calls to whoever at the business can call people back.

What's next