Understand a call's details¶

The call page brings together everything Call Tracking knows about one call. Open it from the call log by clicking a row.

A tracked call with High confidence attribution, recording, transcript, labels and summary

Call information¶

The header shows the outcome and the confidence badge. Call information lists the number called, the caller's number, the date and time, the duration, the destination the call was forwarded to, and the caller's location as supplied by the phone network.

Campaign attribution¶

Campaign attribution shows the campaign, source, medium, content, referrer, landing page and last page of the matched session. If no session was matched, the card says so. For a static tracking number, the values are the ones set on the number.

The panel on the right explains the match: the confidence level, the reason flags, the matched session and any alternatives. See Attribution confidence and reason flags.

Below the panel, a card links to the number pool or static tracking number the call came in on.

The attribution panel also shows the session's device category (mobile, tablet or desktop), browser and operating system, derived from what the browser reported when the visitor arrived. Versions and phone models aren't recorded: modern browsers no longer reveal them.

Recording and transcript¶

If recording was on for the number, the Recording card plays the call, and the Transcript card shows the conversation as alternating messages. Type in Search transcript to find a word, and click a line to jump the recording to that point. The transcript is in English.

Transcripts are produced automatically after every recorded call, so a call that has just ended may show the recording before the transcript. See Record calls and play a consent message.

Labels and summary¶

When AI Call Insights is enabled for the site, the Notes card shows the labels the AI applied, a short summary of the call, and a field for your own notes. While analysis is running the card shows a pending state and refreshes on its own; if the analysis failed or the call wasn't eligible, the card says so.

To change the labels, click Edit tags, select the labels that apply, and save. Edited labels show as edited. Changing labels doesn't re-send the call to integrations. See Set up AI Call Insights.

Integrations¶

The Integrations chips show whether the call was delivered to each enabled integration. A failed chip means the last delivery attempt was rejected; see the integration's page for common causes.

Notes¶

Add notes about the call in the Notes field. Notes are visible to everyone with access to the site.

Activity timeline¶

The timeline lists the call's events in order.